Yahoo Hands On Case Research Paper Example | Topics and Well Written Essays - 1500 words

Yahoo Hands On Case - Research Paper Example panies can directly communicate with the potential customers and motivate them to take required steps like making call to a toll free number or visiting a website so that they can assist the company to raise its revenue. Companies often use filters to identify the target customers so that chances of converting potential customers are high. Often a single successful sale can pay for the cost made for the whole campaign. Hence, effective direct marketing is a cost effective way to market the product and services to the targeted customers. Through direct marketing the company can convey all the required information regarding products and services to the target customers in a more personalised manner. The customers can clear all their doubts regarding the products and services and hence it is quite easy to inspire them. As compared to other forms of marketing, direct marketing is one of the most personalised and effective one (Baverstock, p.95). Direct marketing is not equivalent to mass marketing. Rather it is more like one to one marketing process. Companies often use sophisticated form of data management tools to identify the target customers who possess specific characteristics. Direct marketing helps companies to focus on these target customers to convey the specific information. Such selective nature enhances the success rate of direct marketing (Baverstock, p.95). Direct marketing also helps companies to select the best time for arrival of sales message to the target customers. This further makes the process of marketing more effective (Baverstock, p.96). For example, companies often inform customers about arrival of new collection of designer clothes in their shopping malls in end of November or in early December because this is the time people start their shopping for Christmas. Conveying relevant information to the target people at the right time is the main reason behind the success of direct marketing. Direct marketing should not be considered as a

British History Essay Example | Topics and Well Written Essays - 1250 words

British History - Essay Example If we are questioning identity, then perhaps it is not proper to talk about how the empire talks of the great European question rather the commonwealth of these three so called nations if that will be correct. How can such an empire stand if until now, it has still no clear view of what an Empire should be and or how it should be perceived by the surrounding nations. As of now, Canada, Australia and some parts of Africa are seen to be an extension of the empire's blood. In on way or so, it is also proper to say that somehow, empire has an impact in the Britishness of the people. People will ask how exactly did it form an imperial and national ethic and is the wrapping of flag to these three nations even worth it Others say it is just a propaganda, others say the empire is trying and haggling over this goal to reach unity for identity. Dennis Judd from the University of London in his article entitled Britain: The Land Before Hope and Glory stated a very significant message as he tried to describe this longing for identity and the search for unity. To be clear, he said: The Celtic involvement in the British imperial mission was, however, often ambivalent, and sometimes downright obstructive. After all, it was the English who had claimed the hegemony of the British Isles, and who had in one way or another subdued, conquered or incorporated the three Celtic nations. Although Scotland was arguably the most independent and self-sufficient of these, the role was more that of junior partner than equal, despite the apparent willingness with which the Scottish people entered the Union by negotiation in 1707. The Welsh, however, were far more clearly a dispossessed nation, driven from the prosperous lowlands of England by the Anglo-Saxon invaders in the wake of the Roman retreat, and the Irish were even more palpably a conquered people, although here the equation was complicated by the passionate pro-Unionism of the Protestant minority in the northern counties. (Judd, page 1) It is then easier to understand and easier to say that the idea and or ideology of empire is the one that keeps these three united nations kicking and striving for commonwealth. It is also the same ideology that boosts power to gain more in the globalized world. This is the thing they also call as commercial empire, something that the people would understand and know as an advantage and a merit for embracing this ideology. And if in the old years of existence, India was the main source of employment, during the beginning of this imperialization of Britain, there came new chance for people in the area. New jobs and better lives were facing people from their front doors. The Empire has also made known its strong military force that is equivalent to Russia or Germany. Despite all these forms of development which came around the empire, still there are also ideas that came about promoting an opposite term of effect to the imperialism. In one way or at some point, the empire was seen to be spreading its power by first having faithful nationalism and one soul within them. This is not solely for the purpose of attaining peace and unity within a country like the typical saying goes, instead this is to brag around the world that