The Success Of Super Bowl Commercials By George Orwell

Thousands of Americans gathered to watch the 1984 Super Bowl, a tradition that had become a trademark in our societal culture. However, what those viewing did not know was that they would soon witness a revolutionary advertisement that would impact pop culture around the country every year following that moment. Apple would discover the success of Super Bowl commercials by referencing to one of the most beloved yet feared works of recent American history: â€Å"1984†. By alluding to the novel â€Å"1984† by George Orwell, the Apple Company was able to market their product successfully by showing representations of what the audience’s life would be like without the product, what their product represents, and how their product will impact the well-being of the viewers. As the commercial commences, viewers are introduced to a line of marchers making their way down a tube-like hallway with small screens connected to the walls that watch their every step (Mac). The ma rchers all wear the same grey, oversized work clothing and a glimpse of their faces reveals that they are completely bald and hold the same emotionless facial expressions. (Mac). On the screens it is seen that there is a man speaking to them in a dictator-like fashion whose speech is heard throughout the entirety of the advertisement as he begins to speak of â€Å"Information Purification Directives† and a â€Å"garden of pure ideology† (Mac). The marchers, which represent what would become of society, blindly follow the words of the